National Account Manager (NAM)

Job Ref No: 
lk NAM
Job Category: 
Sales, Marketing, and PR
Job Status: 
£45,000 + 50% bonus
Guildford, Surrey

Bounce was created to inspire positive change in the way people eat, think, and live. We believe this starts from within, by giving our bodies’ sustainable energy that comes from high-quality ingredients that nourish and satisfy. We’re passionate about providing active, positive people with delightfully healthy snacks that are delicious and convenient. Bounce disrupts the energy bar space by encouraging people to ‘have a ball’ instead: protein-packed energy balls that are scrumptious, nutritious, and will keep you going for longer.

What started out in a coastal town of Australia has since expanded to the UK, Europe, Canada, and most recently to the USA.

In this exciting role you will be reporting into our Head of Sales. As our National Account Manager (NAM) for High Street and Convenience you will be responsible for achieving sales and profit targets for your channel including Boots, The Co-Operative, BP, WHSmith and Holland & Barrett.

The NAM will proactively manage the relationship between Bounce and our retailers to develop and manage the Sales plan. The NAM will work with the Head of Sales to build account specific sales strategies that will increase sales value, sales profit, distribution, display and promotional opportunities in the relevant retail partners.

You will be an ambitious/ up and coming commercial executive from a well known brand or a more than capable sales manager with bags of sales experience in branded FMCG particularly food or drink, with P&L exposure too.

You’ll possess the essential skills of negotiation, promotional analysis and sales forecasting understanding. You’ll be expected to create and maintain amazing relationships and bring a personable face to the buyer community using your knowledge of account management not least your hunger and determination to succeed.

This is your chance to be part of something great. Your unbridled ambition and a downright determination to drive performance will earn you the rewards that a privately owned business has to offer for high achievers. Quite simply, we are looking for someone who will live and breathe the brand and the vision.

Key Responsibilities:

Sales and Business Planning

  • Business Plan – to prepare and implement an annual business plan for each account, carrying out regular reviews to ensure key sales and marketing objectives are achieved.
  • Prepare a Joint Business Plan (JBP) in conjunction with the Key retailer teams on an annual basis.
  • Identify opportunities to develop and implement plans to maximise the sales opportunities.
  • Competitor Brands / Activity – using information from trade press and market visits keep abreast of competitor brands / products and counter as required.
  • Strategy and Planning
  • Develop account strategies for the future.
  • Plan and implement strategies in accordance with business needs e.g. project implementation.



  • Forecast – prepare value and volume forecasts by products and update on a rolling monthly basis. Liaise with the Supply Chain on specific requests and issues.
  • Implement and manage the appropriate trading terms and price changes within the company guidelines.
  • Range – develop the optimum range of new and core product distribution in accounts, ensuring NPD is listed and launched effectively
  • Customer Meetings – maintain regular face-to-face meetings with Buying and Supply contacts. Organise and lead annual strategy meetings with key contacts with key objectives.
  • Manage the agreed expenditure budgets for their customers and work closely with the marketing team to develop trade marketing activities.
  • Work with the UK Head of Sales on yearly budgeting process


Internal Reporting

  • Provide Customer P&L and ROI for each key activity in their accounts and gain approval from UK Head of Sales
  • Work with the Customer Experience team to resolve any complaints/issues.
  • Work with Commercial Execs to develop reporting on account EPOS weekly, identifying key areas for action and development.
  • Take ownership of sales reports and reviewing to make sure these are effective and meaningful

As you can appreciate due to the size and the way we are at Bounce, you may be expected to complete tasks outside your core role requirements.

So what do you think, does this sum up what you are doing now?

If you are up for the challenge and fancy joining our team and the exciting times ahead, we’d love to hear from you.

Thanks & Good Luck!